Ways In Which Brands Utilize Digital Fencing Marketing
With the worldwide penetration of mobile phones, brands are using digital fencing marketing to reach their targeted audiences. Know how.
Geofencing marketing isn’t a new concept. Its popularity has grown with the massive rise in mobile phone users. Today, it is compatible with 92% of smartphones. Hence, the digital fencing marketing strategies are focused on smartphones. However, there are many types of alerts you can send to your audiences.
For example, you can send geofences on mobile, tablets, desktops, and even smart television.
Ways In Which Brands Use Geofencing
There are several ways in which brands utilize the benefits of geofencing marketing.
Text Engagement
Oftentimes, brands have to face trouble in getting their audiences to sign up for text messages. You might have seen the little box which says something like “It’s okay to send me text messages.”
Moreover, no business wants to spend thousands of dollars on random text messages to customers. With geofencing, customers receive messages only when they are inside a geofenced area. As a result, it increases the probability of clickthrough rate.
In-app advertisements
Most businesses are focusing on developing their own app. When a customer entering a geofenced area downloads the app, marketers can send in-app notifications or display ads.
A good example of this is Sephora. It uses geofencing technology to assist buyers whenever someone enters the store.
Native ads
Native ads in geofencing marketing use paid ads to match the feel and look of media platforms and format. Besides, these ads are compelling by nature, unlike display ads. Even though they are ‘softer’ in their approach, they are more attention-seeking than other forms of advertisements.
Website ads
Similar to the in-app advertisement, you can serve website ads to consumers once they enter a pre-defined geographic location. In addition, you can use web search platforms like Google, Bing, etc. run this campaign.
Some Tips to Consider
Mark your locations correctly
According to Salesforce, 53% of shoppers visit a shop after receiving location-based marketing messages. Therefore, it’s crucial to mark your target zones accurately. For example, for a car rental service, you can build your “fence” around airports and events apart from your location.
A clear call to action
Next, you need to add a clear and immediate call to action in your ad content. It is because these CTAs can influence their buying decisions and trigger immediate actions.
Do not rely on a single technique
Finally, you need to utilize multiple marketing techniques like addressable geofencing, event targeting, search retargeting, etc., to attain best results. Get Geofencing uses a mix of digital fencing marketing. It ensures that your company gets a high ROI. Call us for more information!