Do you prefer implementing conventional advertising strategies to promote your business? No wonder you are spending a lot of time and money on these strategies to attract customers and grow sales. But solely depending upon old-school marketing methods won’t help meet your business goals. That’s why I suggest businesses to start local advertising campaigns.
What are local ads campaigns?
Local ad campaigns enable advertisers to promote their brands on digital platforms and attract potential customers to the storefront. Subsequently, these digital ad campaigns help businesses grow their sales and marketing revenues within a shorter time frame. Unlike offline advertising practices, you can monitor these campaigns and measure their progress. Further, it helps optimize the marketing strategy and meet sales target.
Different advertising platforms to set up local ad campaigns
Several online marketing platforms are there to launch local ad campaigns. Let’s find them out below.
1. Connected Television (CTV): Connected television advertising allows businesses to connect with viewers while they are busy watching TV content online. Using this advertising strategy, you can find target audiences based on demographics, psychographics, location data, and other parameters. Subsequently, you can promote your brand through video ads, spread brand awareness, and entice prospects to reach your storefront. Check out this YouTube video to get a better insight on connected television.
2. Competitor Geofencing (Geo-conquesting): Competitor geofencing or geo-conquesting is a local advertising method to capture potential customers from competitors’ locations. Let’s explain this with a simple example.
Suppose you own an Italian restaurant ‘A’ in a shopping mall. Again, you have a competitor ‘B’ near your business location. With competitor geofencing, you can build virtual boundaries around restaurant B and target people visiting these locations. Moreover, with an advanced location-targeting platform you can collect insightful data on those prospects and create engaging ads. An ad saying “20% off on every large pizza. Book your table now!” can attract hungry diners and encourage them to dine at your restaurant.
Therefore, competitor geofencing can be an intelligent digital marketing approach for both small and large businesses.
3. Targeted Display: Generally, big brands prefer event targeting approaches to generate quality leads from a nearby event and maximize sales. Likewise, you can also leverage this to increase brand visibility, engage customers, grow in-store traffic, and strengthen your bottom line. You can achieve this by geofencing the event venue, nearby hotels and restaurants, and travel agencies.
After you create virtual fences around these locations, you can easily advertise your brand. Geofencing allows users to send target display ads on various apps and websites frequently accessed by prospects. Furthermore, with these engaging ads, you can take your brand in front of the targeted eventgoers. In turn, these ads will help you attain desired business goals.
Do you want to know more about event targeting with geofencing? Read the blog on geofencing display ads and learn how to use this platform.
4. Retargeting: Finding new customers is not always easy. According to an ecommerce survey, only 2.17% of online visitors turn up as loyal customers. Hence, many small and large enterprises try a retargeting approach to reach 98% of visitors.
In a nutshell, retargeting is a digital advertising method to reconnect with website visitors who haven’t yet made any purchases. You can do this by presenting display ads on different other websites browsed by those people.
The best thing is that you can focus your ads spend only on the people familiar with your brand. Besides their familiarity, they even have a genuine interest on your brand. As a result, you can control your budget and simultaneously obtain positive responses. So, if you are concerned about your increased bounce rates and need faster conversions, retargeting can work!
5. Radio ads: Radio advertising allows businesses to reach potential customers anytime, anywhere. Here’s how!
Generally, many people love to listen to the radio while traveling, working, or exercising. Therefore, promoting your business through radio advertising strategy can be a fruitful marketing approach. Here you can choose different audio platforms like Spotify and Pandora. On these platforms, you can run ads in between podcasts and boost your business sales. Check out the blog on programmatic audio advertising to better understand this type of local advertising campaign.
6. Search Retargeting: If you have done your homework on digital marketing, search engine optimization (SEO) won’t be new to you. It is a digital marketing method where marketers use keyword-specific content to gain higher ranks on search engines. Search retargeting is somewhat similar to SEO.
Indeed, search retargeting is a powerful advertising tool that ensures client conversion in business. The idea is to target potential customers based on the keywords they use to search for products or services online.
Generally, people prefer Google, Bing, or Yahoo to search for any queries or hire a product or service. No matter what they prefer, this advertising campaign can help in multiple ways. You can easily reach out to potential customers, meet their demands, and generate the best possible results. Refer to the write-up to learn more.
7. Addressable Geofencing: Targeting specific addresses and building high conversions are now more convenient with addressable geofencing ad campaigns. The specialty of this campaign is that you can directly reach your prospects over connected TV, email, or mobile devices. All you have to do is – target households or businesses based on property lines and send digital ads. The process is similar to other geofencing ad campaigns. Unlike other marketing campaigns, addressable geofencing can bring more new customers instead of retaining the existing ones.
Final Thoughts
Today, traditional advertising campaigns are not enough for local businesses to generate high-value leads and drive sales to the doorstep. Simultaneously, it is substantial to integrate digital marketing techniques like local advertising with conventional practices. It will help you experience a better bottom line in your business.
So, are you excited to set up a local advertising campaign for your small business? Be it your local restaurant, car dealership, or real estate company, you can contact Get Geofencing. Here you can reach out to our experts, share your business niche and goals, and strategize an ad campaign accordingly. Contact us to get a free quote.