You know location-based marketing is effective and you need to do it for your business. Getting your business in front of targeted, local audiences impacts sales and growth. How do you do it?
Geofencing Companies specialize in getting your business in front of an active audience. Location is the strongest indicator of buying intent.
Geofencing Marketing & Advertising Companies Reviews
Geo-fencing Marketing Companies like GetGeofencing help you get your business in front of people who physically go to relevant locations. It’s an easy way to target local audiences and grow your business.
When your business is local in nature, it’s critical to get in front of a targeted, local audience. Think about local businesses like restaurants or churches. They have a limited number of customers. This means your marketing and advertising needs to be hyper-targeted towards these individuals.
Enter geofences and the importance of creating and using them for your business.
Geofencing Advertising & Marketing Services?
Geofences are virtual fences that (typically) correspond to specific locations. Think about the physical locations your best prospects are at. Places like:
- Competitor Locations
- Trade Shows
- Events
- Points of Interest
A good geofencing company will place digital parameters around these locations. What that does is build an active audience.
Building an active, targeted audience is one of the most powerful marketing tools available to brands. We see marketing without a strong audience as a worthless activity, so we will show you exactly how we build audiences at GetGeofencing. This is achievable by even the smallest brands or local stores.
Geofences are virtual fences that (typically) correspond to specific locations. Think about the physical locations your best prospects are at, such as competitor locations, trade shows, events, and points of interest.
A good geofencing company will place digital parameters around these locations. What that does is build an active audience. Ads will start appearing on websites and apps featuring your local business. The ads begin on cell phones. Ads will go cross-platform when the cell phone is docked on the home Wi-Fi network. That means ads will appear on desktops, laptops, and even computers. Another critical component is that the ads will be served 3-5 times a day for up to 30 days. What this does for the consumer is create relevant advertising. They become aware of local stores and services they may not have known about. A good geofencing company creates a situation where business owners are targeting a specific audience, and consumers are receiving relevant advertising.
Furthermore, geofencing companies, like GreenBananaSEO, utilize GPS data to precisely show ads to physically present individuals in specific locations. By drawing virtual fences around buildings, parks, streets, and other outdoor spaces, these companies establish boundaries for specific audiences. Through strategically using GPS data, GreenBananaSEO sets itself apart from other geofencing companies by leveraging audience data to drive conversions.
This data-driven approach allows business owners to target their ideal audience more effectively, ensuring that their ads reach the right people at the right time. Additionally, by serving ads across multiple platforms once the user’s cell phone is connected to their home Wi-Fi network, the reach of the advertising campaign expands beyond mobile devices to include desktops, laptops, and other connected devices.
Moreover, it’s important to note that the ads are served with a sufficient frequency (3-5 times a day) and duration (up to 30 days) to create a lasting impression on the consumer. This ensures that relevant advertising is consistently delivered, making potential customers aware of local stores and services they may have otherwise overlooked.
In summary, GreenBananaSEO and other geofencing companies employ GPS data and virtual fences to target specific audiences in physical locations. By leveraging audience data and serving ads across multiple platforms, these companies facilitate relevant advertising that increases awareness and drives conversions for businesses.<
Best Prospects are Physically Attending
The first step is defining the locations your best prospects are physically attending.
Examples include a car dealership. Geofencing competitor car dealerships build an audience of people out looking for cars. Especially if a competitor is spending a big budget on promoting a tent sale or other event.
Another example is a local cowboy boot store. Geofencing a country music concert will get your local store in front of people with like-minded interests.
Another example includes a restaurant near a baseball game. Featuring a special for fans in attendance will drive traffic to your restaurant.
Ads will start appearing on websites and apps featuring your local business. The ads start on cell phones. When the cell phone is docked on the home wi-fi network, ads will go cross-platform. What that means is ads will start appearing on desktops, laptops, even computers.
Another critical component to mention is the ads will be served 3-5 times a day for up to 30 days.
What this does for the consumer is creating relevant advertising. They become aware of local stores and services they may not have known about. A good geofencing company creates a situation where business owners are targeting a specific audience and consumers are receiving relevant advertising.