How Big Brands are Using Mobile Geofencing Advertising MOBILE GEOFENCING ADVERTISING Smaller local businesses often face a big challenge when it comes to driving customers into stores. Likewise, increasing foot traffic is a daunting task for them. As a result, they often use door hangers, direct mail, radio spots, and [...]
Geofencing Examples for Marketers Geofencing is a powerful tool for marketers, quickly becoming one of the most important tools in their arsenal. Marketers are always looking for innovative ways to connect with their customers. Geofencing is a Marketers are always looking for innovative ways to connect with their customers. Geofencing [...]
How to Use Geofencing What is Geofencing? First, let’s define what geofencing is. Geofencing is placing a digital parameter around a physical location and generating an audience of people attending that location. It allows advertisers to show ads to a very targeted audience. Ads can range from targeted display ads [...]
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